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highlights
Jio Cinema has the digital telecast rights of IPL.
IPL matches are being broadcast on TV through Star Sports.
New Delhi. When IPL 2023 started, this time the rights of digital broadcasting were not with Disney Hotstar but in the hands of Jio Cinema. Although the telecast of matches on TV is still being done through Star Sports only. New records are being made one after the other as soon as Jio Cinema enters the market. A new history has been created in the match played between Royal Challengers Bangalore and Chennai Super Kings at the M Chinnaswamy Stadium in Bengaluru. 2.4 crore people have seen this match simultaneously through digital medium.
The viewership of Disney Hotstar during the 2019 IPL was 1.86 crores in the final match. Jio Cinema has already left this number behind. Now a new record has been created during the match between the teams of Virat Kohli and Mahendra Singh Dhoni. Fans got full on entertainment in the high scoring match. Both the teams hit a lot of fours and sixes, which was also enjoyed by the fans.
Jio Cinema is telecasting IPL matches for free for its viewers. This is the reason why Jio Cinema’s app download has also created new records. Not only this, even in terms of sponsors and TV advertisements, Jio Cinema has gone ahead of Star Sports telecasting the match on TV. Jio has 23 big sponsors.
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Tags: indian premier league, ms dhoni, rcb vs csk, Virat Kohli
FIRST PUBLISHED : April 18, 2023, 08:32 IST
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