Amazon removed from IPL media rights bid, now there will be a fight between these 4 giants


New Delhi. The tussle between Jeff Bezos and Mukesh Ambani to get one of the world’s most expensive sports property will no longer be seen, as OTT giant Amazon on Friday announced the Indian Premier League (IPL) for media rights starting on Sunday. Decided to withdraw from the bid. Reliance Industries Limited’s Viacom18 is considered to be one of the strong contenders for both TV and digital rights. Bezos had expected Amazon to be the frontrunner for the biggest bid for digital rights, but withdrew from the race without giving reasons.

A senior official of the Board of Control for Cricket in India (BCCI) told PTI on the condition of confidentiality, ‘Yes, Amazon is out of the race. He also did not participate in the technical bidding process today. As far as Google (YouTube) is concerned, they had taken the bidding documents but have not submitted them. So far 10 companies (TV and streaming) are in the race. This time there are 4 special packages for media rights, in which 74 matches of each season will be e-auctioned for 2 days, for a time period of 5 years from 2023 to 2027. In which there is also a provision to increase the number of matches to 94 in the last two years.

There are 4 types of packages

Package A contains the Indian subcontinent exclusive TV (broadcast) rights, while Package B includes the digital rights for the Indian subcontinent. Package C is for the digital rights for 18 selected matches in each season, while Package D (all matches) will be for the combined rights for TV and digital for the overseas market. Let us make it clear that Viacom18 JV (Giant Venture), existing rights holders Walt Disney (Star), Zee and Sony are the four contenders for the package, which have a strong hold on the TV and digital market, the official said.

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Some other contenders are Times Internet, FunAsia, Dream11, Fancode, primarily for digital rights, while Sky Sports (UK) and SuperSport (South Africa) will be pursuing overseas TV and digital rights. Last time Star India had acquired both TV and digital rights in a combined bid of Rs 16,347.50 crore, but this time the total base price will be over Rs 32,000 crore. All the bidding companies will have to bid separately for each package this time.

Tags: Amazon, BCCI, IPL, Sourav Ganguly

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