Bajaj Auto And KTM had a partnership about 15 years ago. Under this, the production started with the KTM 200 Duke about 10 years ago. Since then Bajaj Auto’s plant KTM has become a production hub for 125-373 cc bikes for India. A large number of these bikes are sold in India and they are also exported to many countries. Rajiv Bajaj, Managing Director, Bajaj Auto said, “Motorcycles are our strength and the production of one million KTM motorcycles is a testimony to this.”
Stefan Pierer, CEO, Pierer Mobility, owner of the KTM brand, said, “This is a momentous occasion for both KTM and Bajaj Auto as companies. We follow four pillars of success. These include operating as a global entity, Continually innovating, bringing in the right talent and building differentiated brands across the globe.The success of this partnership has given us confidence in how we can further expand our portfolio into electric and build on our strong presence in the powered two-wheeler industry. position can be maintained.”
Regarding this plant, Rajiv Bajaj told that out of 1 million KTM bikes, about half have been sold in the country and the rest have been exported to about 70 countries. The company’s plant can manufacture 2 lakh KTM bikes per year. Last year its production was around 1.6 lakh units. Due to chip shortage in the current financial year, it may further decline. KTM will also start selling the Bajaj Chetak electric scooter in Europe from next year. KTM, which claims to be the top premium motorcycle brand, believes that the electric version of Chetak is a good product for markets like Europe.