Byju wants to end jersey sponsorship deal with BCCI, kit sponsor MPL also ready to withdraw

new Delhi. Two big sponsors of the Indian cricket team, ‘Edtech Major Byju’s’ and MPL Sports want to end their sponsorship deal with the BCCI. In June, Byju’s extended its jersey sponsorship deal with the board till November 2023 for around $35 million. Byju’s now wants to terminate its agreement with BCCI. But the board has asked the company to continue the agreement till at least March 2023.

According to a BCCI note on the matter, “The BCCI received an email from Byjus on 4 November 2022, requesting him to end his association after the recently concluded T20 World Cup. As per our discussion with BYJU’S we have asked them to continue with the current arrangement and continue this partnership at least till 31st March 2023. The matter was discussed in the BCCI Apex Council held on Wednesday.

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Byju’s replaced ‘Oppo’ in 2019. Byju’s was among the sponsors of the 2022 FIFA World Cup in Qatar. Team kit and ‘merchandise’ sponsor MPL also told BCCI that it wanted to give its rights only to Kiran Clothing Limited (KKCL). His current contract is valid till 31 December 2023. MPL replaced ‘Nike’ in November 2020.
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According to this note, “BCCI has received an email from MPL Sports on December 2, 2022, in which it has given its contract (team and merchandise) completely from December 1, 2023 to December 31, 2023, to ‘Keval Kiran Clothing Limited (a fashion brand)’. have demanded. According to it, “We have asked MPL Sports to continue the association till March 31, 2023 or to enter into a partial agreement which only includes the ‘logo’ on the right chest but does not include the contract for making kits.

Earlier this year, Paytm had given its ‘title’ sponsorship deal for the domestic season of Indian cricket to ‘Mastercard’. The decision on the central contract will be taken only after the formation of the selection panel. The BCCI had sacked the panel headed by Chetan Sharma after the T20 World Cup in Australia.

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Tags: BCCI, team india