Festive sales of e-commerce companies increased to more than Rs 75,000 crore, Flipkart on top

The festive season has been good for e-commerce companies in terms of sales. Sales of these companies increased by 25 percent on an annual basis to more than Rs 75,000 crore. Flipkart was at the forefront of these companies. Flipkart also has companies like Myntra and Shopsy.

Market research firm Redseer said, “We had estimated festive season sales to be around Rs 83,000 crore and gross merchandise value (GMV) to be over Rs 75,000 crore, which is about nine per cent lower than our estimate. However, This figure is also very high. Sales have increased by 25 per cent year-on-year.” In this year’s festive sales Flipkart Its share was about 62 percent. Flipkart accounted for around 62 per cent of the GMV of around Rs 40,000 crore in the first week of the festive sale. Like the previous sales, Flipkart has maintained its strong position in the market.

There has been an increase in online sales as compared to last year. In this, the fashion segment was ahead with a growth of about 32 percent on an annual basis. Sales of mobile phones have increased by about seven percent. Sales of electronic items including appliances registered a growth of about 13 percent. festive season sale mobile phones The share of It is followed by the fashion segment in second place. Most of the people waiting for the sale to buy the new phone made purchases in the first week of the festive season sales. This was followed by an increase in the sale of items with a lower average selling price.

There has also been an increase in the number of people doing online shopping in the country. There has been an increase of about 26 percent in the number of these people. The number of customers in Tier 2 and other cities has increased by about 64 percent. More than 12 crore people have placed orders on the sites of e-commerce and retail companies. Smartphone and electronics companies get a major share of their annual sales in the festive season sales and due to this, these companies offer discounts as well as other offers to increase their sales during this sale.