Former Pakistan Captain Rashid Latif Says Its About Business And Not Cricket On IPL Media Rights


The media rights for the 2023-27 cycle of the Indian Premier League (IPL) were sold for over Rs 48,000 crore. In such a situation, there was talk of IPL media rights everywhere. In the e-auction, Disney Star retained the TV rights with a bid of Rs 23,575 crore, while Reliance’s Viacom18 won the digital rights of Package C with a bid of Rs 20,500 crore and Rs 3,258 crore.

However, the former Pakistan captain says that IPL is not cricket but business. On being sold media rights of IPL for Rs 48,390 crore, former Pakistan captain Rashid Latif said on the Come Behind YouTube channel, “It is not about cricket, but about business. This is not an ideal situation. If we have to pay money So a lot of people make money. It’s not all about the quality, it’s all about the business.”

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The former Pakistan wicketkeeper further said, “Call the Indians and ask them how many hours they watched matches (in IPL). It’s business. I haven’t said anything else. Whatever you name, give the price of the product etc. It’s business. We’ll have to see how long it lasts.” IPL is currently a 10-team tournament and there is talk that in the coming times it can be an event of 94 matches.

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