The Board of Control for Cricket in India (BCCI) has announced the sale of media rights of the Indian Premier League (IPL) from 2023 to 2027. Many companies have shown interest in this. According to the latest reports, Google has also joined the race to buy the media rights of IPL. Amazon has also shown interest in buying IPL media rights.
The American tech company, which also owns video streaming website YouTube, has bought bidding documents from BCCI. If sources are to be believed, South African television channel conglomerate SuperSport has also bought documents to buy the media rights of the IPL. Amazon, Walt Disney, Reliance Industries, Zee Entertainment and Dream XI have also bought media rights auction documents from BCCI.
Google has also shown interest in buying the global media rights of India’s top cricket league, as the league is third in terms of viewership after the Premier League and the National Football League. It is the number one league in the world in terms of cricket. If statistics are to be believed, last year’s edition of the IPL saw 600 million spectators, which underscores the media clout of the event.