New Delhi. Team India’s performance during the Border-Gavaskar Trophy 2023 against Australia has been excellent. Rohit Sharma’s captaincy team has won the first two out of four matches and pushed Australia to the backfoot. Now the Indian fans wish that the boisterous Kangaroos should be sent back to their home by a 4-0 clean sweep on Indian soil. This is the reason why the India-Australia Test series is also creating new records in terms of TV viewership.
According to the Broadcast Audience Research Council report, the Nagpur Test played between India and Australia became the third most watched bilateral series test match on TV in the last seven years. The Australian team has come on a tour of India after a long wait of six years. His attempt was to defeat Team India in India and take revenge by losing the last two Test series. Before the Border-Gavaskar Test series, Australia had made its intentions clear by adding duplicate Ashwin to their camp that they would be able to defeat India this time, but this could not happen.
Last year, during the IPL, there was a significant decline in the TV viewership of cricket matches. After this, there has been a lot of improvement in TV viewership in Asia Cup 2022, bilateral series against South Africa and Australia in India and now in the Border-Gavaskar Test series.
During a conversation with Mint newspaper, Disney Hotstar head Sanoj Gupta said, “The viewership of cricket on TV remains good. The Nagpur Test became the third most watched bilateral Test match on TV in the last five years. Earlier in the year 2021, the Day-Night Test against the England team that toured India and another Test are in first and second place.
FIRST PUBLISHED : February 24, 2023, 19:54 IST