New Delhi. IPL is the biggest cricket league in the world today. As a brand, its price has increased significantly in the last year. An example of this was seen on October 25 last year, when the sales of the Lucknow team touched the $1 billion mark. The Lucknow team was bought by RPSG Ventures Limited for Rs 7090 crore. Now the league’s two teams Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) set a new benchmark. Both teams have made it to the top-10 teams in the world in terms of popularity on social media in 2021. Interestingly, RCB and CSK are the only two cricket teams in the top-10. It includes most of the world’s biggest football clubs. Rohit Sharma’s Mumbai Indians are also behind Dhoni’s CSK and RCB in terms of popularity.
RCB is at the eighth position with 820 million (82 crore) engagements during January 1 to December 31, while CSK is at the 9th position with 752 million (75.2 crore) engagements. As was the case last year, Manchester United is in the first place with 2.6 billion engagements. Spanish football club FC Barcelona, Real Madrid, Lionel Messi’s French club Paris Saint Germain and Chelsea FC are among the top 5 most popular teams on social media.
United, United top of the league – of total engagement on social media. Maybe no more need for the sentiment graphs pic.twitter.com/fL2p834UdM
— Samuel Luckhurst (@samuelluckhurst) January 7, 2022
Social media engagement includes a variety of things that a follower can do on the social media handle of a team or organization. For example, a like, comment or retweet can happen on a platform like Twitter. Similarly, on Instagram and Facebook, the user can give his feedback in different ways.
RCB was the most popular team in April 2021
IPL 2021 During the first phase of 2015, RCB was the team with the most engagements on social media. this month Virat Kohli The captaincy of RCB was associated with fans 265 million times. Meanwhile, Spanish football club FC Barcelona was in second place with 244 million (244 million) interactions. Mahendra Singh Dhoni (MS Dhoni) Led by CSK, the social media engagement of April 2021 was 205 million i.e. 20.5 crore.
Kohli’s RCB is also very popular on YouTube
RCB and CSK were also included in the top-10 popular teams on YouTube in 2021. RCB was ranked seventh on this video sharing platform with 165 million (165 million) interactions. While Chennai Super Kings was at the 10th position with 141 million i.e. 14 crore interactions. Barcelona ranked first on this platform with the highest 353 million or 353 million interactions. While Manchester United is second with 306 million. It is followed by Liverpool, Chelsea FC and Paris St. Germain.
Let us tell you that last year, Dhoni-led Chennai Super Kings defeated Kolkata Knight Riders to win the IPL title for the fourth time. At the same time, the journey of RCB led by Virat Kohli ended in the playoffs itself.