IPL Media Rights Bidding for IPL TV digital rights goes past Rs 100 crore per match mark

The e-auction for IPL Media Rights started on Sunday, June 12 in Mumbai. The Board of Control for Cricket in India’s (BCCI) bid for media rights, TV and digital rights for the year 2023-2027 has so far crossed Rs 42 thousand crore. That is, the cost of one IPL match has exceeded 100 crores. Between 2018 and 2022, 14 companies had bid to get the rights to broadcast the IPL. In the end, Star India won the broadcast rights after paying a record amount of Rs 16,347.5 crore (then US$ 2.55 billion).

Media rights this time are divided into four categories, with Package A dealing with Indian subcontinent television rights, while Package B deals with digital space rights. At the same time, Package C includes exclusive broadcast rights for important matches, while Package D includes overseas rights. Apart from this, special categories have been created for weekend games, playoffs and finals. In this regard, Jay Shah said that this was done so that the IPL has more broadcasting partners.

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Twelve companies had bought tender forms for the auction. There are now seven companies on the table to bid in the auction. Viacom-Reliance, Disney+Hotstar, Sony Pictures, Zee Group, SuperSport, Times Internet, FunAsia are participating in the auction. Companies that buy media rights can get 74-74 matches in three seasons from 2023 to 2025. The number of matches could reach 94 in 2026 and 2027.

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