The race between the companies to buy the media rights of IPL is going on since Sunday. On the first day, the bidding of a match of TV India Rights stopped at 57 crores and Digital’s 48 crores. According to the report of Cricbuzz, on the second day, a company has won the auction of TV rights by bidding Rs 57.5 crore and now the eyes of this company are also on digital rights. However, the name of the company has not been revealed yet, which has won these TV rights. Let us tell you, 12 companies had bought tender forms for the media rights of IPL. There are now seven companies on the table to bid in the auction. Viacom-Reliance, Disney+Hotstar, Sony Pictures, Zee Group, SuperSport, Times Internet, FunAsia are participating in the auction.
According to Cricbuzz, since the TV winner has the right to challenge the highest bid for digital, there is a possibility of a repeat bidding, which will start at 1:51 pm.
Media rights this time are divided into four categories, with Package A dealing with Indian subcontinent television rights, while Package B deals with digital space rights. At the same time, Package C includes exclusive broadcast rights for important matches, while Package D includes overseas rights. Apart from this, special categories have been created for weekend games, playoffs and finals. In this regard, Jay Shah said that this was done so that the IPL has more broadcasting partners.
Companies that buy media rights can get 74-74 matches in three seasons from 2023 to 2025. The number of matches could reach 94 in 2026 and 2027. The bidding is going on for a total of 410 matches.