New Delhi. Jio Cinema, the official streamer of IPL 2023, has been consistently setting new benchmarks globally. In the first five weeks of this season of IPL, more than 1300 crore video views have been received. Viewers are enjoying IPL fiercely on Jio Cinema. Spectators have spent an average of 60 minutes per match. IPL 2023 has reached twice the audience as compared to HD TV.
On this achievement of Jio Cinema, Viacom18 Sports CEO Anil Jayaraj said, “Jio Cinema is growing faster every week. Jio Cinema is based on the concept of taking IPL directly to the audience through digital medium. The combination of a great IPL and our strong platform proved that a great opening weekend was just the beginning of big things to come. We would like to thank all of our sponsors, advertisers and partners for the faith they have shown in our journey. We will continue to enhance the Tata IPL viewing experience for every fan.”
Jio Cinema has broken the highest record of Tata IPL twice in a span of five days. The match played between Chennai Super Kings and Rajasthan Royals on April 12 got 2.23 crore views. Five days later, the Royal Challengers Bangalore vs Chennai Super Kings match broke the old record with 24 million viewers watching on Jio Cinema.
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After an unprecedented response so far, Jio Cinemas has delighted the fans by launching the 360-degree viewing feature, which further strengthens the immersive fan engagement on digital. Viewers are enjoying digital features like multi-cam, 4K, hype mode along with Bhojpuri, Punjabi, Marathi and Gujarati languages. It also showcases exciting action-packed exclusive content including highlights, interviews with top players. Star players like Virat Kohli, Hardik Pandya, Faf du Plessis, Rashid Khan, David Miller are being interviewed through partnership with IPL teams.
The number of advertisers signing up with Jio Cinema is also a new record. Also, the list of participating brands is expected to grow further. JioCinema has 26 top brands on board for digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Operated) Jio Mart, Phone Pe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVL, Oreo, Bingo, Sting, Azio, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamala Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI Are.
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Defending champions Gujarat Titans, five-time champions Mumbai Indians, Royal Challengers Bangalore and Delhi Capitals have announced exclusive partnerships with Jio Cinema for the 2023 edition. Global cricket icon Sachin Tendulkar, India’s most celebrated cricket captain and four-time IPL winner Mahendra Singh Dhoni, World No. 1 T20 batsman Suryakumar Yadav and Indian women’s team vice-captain Smriti Mandhana have also joined hands with Jio Cinema .
Viewers can continue watching their favorite sports by downloading JioCinema (iOS and Android). For latest updates, news, scores and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
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Tags: IPL 2023, Jio cinema
FIRST PUBLISHED : May 11, 2023, 11:31 AM