People got attracted to these SUVs of Maruti, got more than 2 lakh 40 thousand bookings worth 35 thousand crore rupees!


The perception of car buyers in India is changing. People are showing interest in the high-end variants of the companies. The tremendous bookings received by Maruti Suzuki for its SUV segment is an example of this. The company’s Brezza and Grand Vitara have registered bookings estimated at Rs 25,000 crore. Both the SUVs have received bookings of more than 1 lakh 40 thousand units. Deliveries of the Vitara are yet to begin, while the new Brezza has topped the sub-4 meter SUV segment.

reports It is also worth noting that the higher-end variants of the Brezza and the Grand Vitara have been booked for the most part. This will give the company better margins on each model and is expected to increase Maruti’s revenue and market share. The combined average price of both the vehicles is estimated to be around Rs 15 lakh per unit. A large number of customers have booked the top-spec variants of the Vitara. The bookings for these SUVs are valued at around ₹25,000 crore, which is around 1/4th of the company’s estimated revenue in FY22-23.

If the new Ertiga and XL6 are also added to these, then this booking reaches about 2.40 lakh units and the price goes up to about Rs 35 thousand crores. Buoyed by the good response from the market and the increasing demand for SUVs, Maruti is planning to launch more such vehicles in the coming days.

Maruti expects sales of its SUV to double to around 3 lakh units per year. The average selling price of Maruti cars has also now gone up to Rs 7.10 lakh per unit from Rs 6.10 lakh per unit earlier. By the way, the reason for this is also the increase in the prices of the car, which has affected the entire industry. There is also a reason that now people are preferring to choose high-end variants. It is being said that the ‘YTB SUV (Baleno Cross)’ and the 5-door Jimny may soon enter the company’s portfolio. Both the vehicles have been spotted on the road test. The Brezza was the best selling sub-4 meter SUV last month with 15,193 units sold. Its market share was 24.09 percent.

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