new Delhi. When the auction process took place in Kochi for IPL 2023, many big records were broken. For the first time, a huge amount of 18.50 crores was given to a player in the auction. This time another record was made during the auction. The broadcasting channel Star Sports has broken all previous records of viewership. Star Sports got 25 percent additional viewership in all the programs related to the auction.
It was told that apart from the live telecast of the auction, the pre and post programs related to it have also been included. Star Sports is the official television broadcaster of IPL 2023. The IPL 2021 auction was watched by 40.6 million viewers. The total consumption of the IPL auction also registered a growth of 10 per cent with 1.59 billion minutes as compared to the IPL 2021 mini auction which garnered 1.44 billion minutes.
Read also: VIDEO: Now Yo-Yo Test will not work, if you want to play for India you will have to pass Dexa Test
Read also: VIDEO: For how many years was Pant out of the field? Raina’s video call revealed
In an official statement, a Star Sports spokesperson said, “This year’s auction panelists on Star Sports were handpicked to provide the best insight to our viewers. To meet the needs of a diverse audience, we also provided telecast of the auction in five different languages English, Hindi, Tamil, Telugu and Kannada.”
Additionally, our social campaign, the hashtag StarAuction, was trending on Twitter and we were in the top 10 at the time of the auction, the official statement added.
(with agency inputs)
First read breaking news in Hindi News18 Hindi| Read today’s latest news, live news updates, most reliable Hindi news website News18 Hindi.
Tags: indian premier league, IPL 2023, Sam Curran
FIRST PUBLISHED : January 02, 2023, 20:08 IST