New Delhi. The Board of Control for Cricket in India (BCCI) on Monday announced that Viacom18 has bought the media rights of the upcoming women’s IPL for Rs 951 crore for 7 years, beating Disney Star and Sony. The auction for the T20 league was held at the headquarters of the cricket board in Mumbai on Monday. The first women’s IPL is expected to start in the first week of March. 5 teams will participate in this and all the matches will be held in Mumbai. Global rights are of 3 categories, which include TV, digital and composite rights. Viacom18 made a successful bid for the joint rights. In the men’s IPL, all three rights were sold separately.
“Women’s cricket has come a long way in the last few years and the recently concluded bilateral series against Australia is a testimony to how popular women’s cricket has become in India,” BCCI President Roger Binny said in a board release. According to BCCI Secretary Jai Shah, Rs 7.09 crore will be received for every match in the next 5 years. Shah said, broadcasters play a vital role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction.
He said that I congratulate and welcome Viacom18 for securing both TV and digital rights with a combined bid of Rs 951 crore. The journey has well and truly begun. We will take another big step this month when 5 franchises will be announced.
Viacom18 had acquired the digital rights of the men’s IPL for Rs 23,758 crore while Disney Star retained the TV rights for Rs 23,575 crore for a period of 5 years starting from 2023 during a three-day auction held in June 2022 . IPL Governing Council Chairman Arun Singh Dhumal said that the faith of all the bidders in the process is also testimony to the fact that they see value in investing in it, which is increasing with each passing year.
He said that women’s cricket has shown great progress in the last few years and having our own T20 league reinforces our approach towards women’s cricket and its potential to grow in India. BCCI Vice President Rajeev Shukla and Treasurer Ashish Shelar have also expressed hope that the Women’s T20 League will establish new dimensions.
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FIRST PUBLISHED : January 16, 2023, 16:51 IST